Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Friday, February 4, 2011

The Future of Super Bowl Ads?

Every time my friends and family gather around the TV to watch the Super Bowl, there are two main camps: those who watch the game for the football and those who watch it for the commercials.

The high-priced, highly-anticipated Super Bowl commercials are a huge part of the big game experience, and practically every year there are several ads that are teased in the days leading up to the commercial's big Super Bowl reveal.

But Volkswagen is taking a different approach by releasing the full version of their soon-to-be-aired Super Bowl ad on YouTube. 

After garnering 5.6 million views and counting, it's safe to say VW's contrarian approach paid off.

The commercial features a kid dressed in a Darth Vader costume trying to use The Force around the house to avail, until he "starts" the family's 2012 Passat (with a little help from his dad using the keyless remote). It's actually a very well-done commercial that takes great advantage of the Star Wars geek in me. Apparently I'm not alone, given how much attention the ad has gotten.

What's really interesting is that VW's success with revealing their commercial early could lead to more and more companies doing the same thing in hopes of building that pre-game buzz.

Friday, January 9, 2009

Gupta Good For Our TV Nation


The choice of Dr. Sanjay Gupta to serve as Surgeon General is inspired. Anyone criticizing President-elect Obama's decision to tap the CNN correspondent into one of our country's highest healthcare posts doesn't understand the nature of the position. Essentially, it is the Surgeon General's duty to educate the public on all public-heath issues, such as obesity, HIV disease, smoking dangers, and other various ailments.

In other words, he dumbs it down so us regular folk can understand why fatty foods kill you.

Gupta already does this in spades on television and as an insightful columnist for TIME magazine. He's perhaps the most prominent public health figure in our culture; a classier, better polished, more-reputable Dr. Phil, though I hate to make the comparison. Gupta's also one of the loudest voices continually stressing the importance of preventative care--staving off disease before it arises. What a novel idea, huh?

And if we need a guy to shame us into changing our eating habits and sedentary lifestyles, I can't think of a better authority figure than the reassuring and telegenic Gupta. Like any good doctor concerned with the health of his patients, Gutpa scolds you but never forgets to smile and stress that it's never too late to change. He's like the coolest guidance counselor you ever had in high school. And that's exactly what this fat and easily-offended country needs; firm but gentle guidance.

While we spend billions of tax-payer dollars overseas to fight an external threat to our security, domestically we're slowly eating ourselves to death. Does anyone else see this absurd disconnect in our leadership, or am I the only one?

Something needs to be done. Why not restrict fast-food ads to prime-time television or ban them completely on Saturday mornings? We don't allow Big Tobacco to advertise on television, yet heart disease kills more people than smoking-related illnesses, and nearly every commercial break at every hour during the day features a McDonald's or Domino's pizza advertisement. Do we really want the health of our nation's precious children to rest in the hands of corporate lobbyists petitioning their government???

I absolutely loved the section in the phenomenal Wall-E aboard the space station (coincidentally named Axiom) where all the humans were grotesquely overweight and relying on robots to do even the most basic of tasks while they remained blissfully motionless in their personal floating orbs. Of course I laughed, but it was a nervous, stilted laugh. Such brilliant prophesizing in a children's film could make anyone scared for our future.

So, if we live in a society influenced more by network television shows and celebrity gossip blogs than the New England Journal of Medicine, then perhaps a guy like Dr. Gupta is just what the doctor ordered.

Charlie Hobart is a Senior Account Manager at Axiom Marketing Communications in Minneapolis, MN. He also writes about politics, pop culture, and American lifestyles on his blog, The Chuck Wagon.

Friday, September 19, 2008

I'm a bland commercial

Microsoft has pushed Seinfeld to the side for their new ad which actually features people talking about computers (not leather shoes). The PC plays the victim card and has "been made into a stereotype." They can't really claim to be victims since they still dominate the market, despite Apple gaining some market share on them.

They probably should have gone with another message. Although, this commercial is lacking something that the first two weren't: buzz. Look at all of the word-of-mouth that was spread online by bloggers and journalists. Each of those commercials have been watched over 1 million times on YouTube. This one is as forgettable as every other ad you see on TV.

Wednesday, August 27, 2008

Olympic Commercial Roundup: Gold Medallist Number 2

Too bad it's for such an awful airline, because this commercial is sweet. Maybe they could re-direct some of their resources towards customer service?