Friday, June 18, 2010

Axiom's 140-Character Conundrum

For the tweeting masses out there, the thought of having your account hacked is a nightmare.

A couple of months ago that fear became a reality for us here at Axiom when our @AxiomPR account was hacked. Okay, maybe that's a bit melodramatic, but it was still a headache.

So we called in the problem to the Twitter police/tech support and created a new account, @AxiomCom, assuming that @AxiomPR was a lost cause.

Well just last week @AxiomPR was returned to our control, leading to a bit of a dilemma. Do we go back to our @AxiomPR account? Or do we stick with our newer @AxiomCom account and ditch the old one?

Our @AxiomPR has over 3,000 followers, but many of them are spam or inactive. On the other hand, @AxiomCom has a little over 200 followers, but those are all active followers that made the switch when we made the new account.

Part of the reason for creating the Axiom Twitter account was to help promote this Daily Axioms blog (which, on a side note, is approaching it's 15,000th visit!), and it's been successful. But this issue raises an important question that many people and businesses have had or will have to face.

Should we return to the old account with huge numbers? Or should we ditch the old account and stick with our newer account? What do you think?