Another week has come and gone since our last video post, and Gap has been the company making a splash the last several days...but not exactly for the right reasons.
The short version of the story is that Gap unveiled a new logo design that was ripped by the social media masses. Gap then decided to crowdsource new logo ideas via Facebook submissions, before ultimately scrapping both their new logo and any Facebook submissions and returning to their original logo.
The issue here isn't necessarily about ascetics or Gap's design savvy (or lack there of), it's about re-branding. Preparation is crucial, and it's especially important to have a plan in place in the event of a social media backlash.
To view the AdRants.com survey cited in the video, click here.