Cats have been a staple of cheesy Internet fame for years and years. Cat food on the other hand flies much lower on the radar.
Obviously people want to talk more about their furry felines than what they're feeding them. This poses quite the dilemma for the cat food companies looking to get noticed in a social media space that isn't too interested in them so much as the animals they cater to.
Friskies has carved (or clawed in this case) a niche with their out-of-the-box thinking. It started back in 2009 when they launched the Scratchington Post, a mock site that featured a collection of cat-related articles and pictures.
This time around, the cat food company has released a new app...for your cat.
That's right. Friskies released an app featuring three games that are meant to played by your fuzzy friends. To be honest, all three games are essentially the same and feature something floating around the screen that react to the touch of a hand (or paw). You can check out a video of the app here.
While the app isn't for everyone, it's good to see companies that are usually forced to keep a low profile branch out and try to snag their share of the attention.