Tomorrow, the U.S. and England will face off in a much-anticipated soccer match in the 2010 World Cup.
And while the world is in a near-frenzy over this and all of the World Cup matches, the fact is that soccer hasn't achieved the same level of fandom here in the U.S. that it enjoys around the globe.
But the major difference between this year's World Cup and previous tournaments is that social media has never been as prevalent as it has been over the past few months, whether it's location-based services, mobile apps or the explosion of Twitter and Facebook use.
There's been a wave of new Soccer-themed social media tools and games, from mobile Droid apps that give the latest play-by-play of the matches to a huge increase in World Cup-related Twitter traffic.
And even though to me "football" will always be the sport about quarterbacks and helmets, I am interested to see if these new opportunities for fan engagement can help elevate the sport as a whole in a country dominated by touchdowns, hoops, and bases.