Monday, June 20, 2011

Mobile App Usage Higher than the Web

Every day we see people who are paying more attention to their phones than their surroundings. Walking and texting took over streets, malls, and high school halls. This phenomenon has become even more prevalent with the introduction of smartphones and mobile apps.

A recent study, conducted by Flurry, tracked the amount of time people spent on the internet versus mobile apps. They found that June is the first month in which mobile app usage has surpassed internet usage. Consumers spent 81 minutes per day on mobile apps and 74 minutes a day on the internet. 6 months ago internet usage was in the lead with 70 minutes per day and 66 minutes per day on mobile apps.

Data from June 2010 shows that mobile app usage has almost doubled over the course of the year. Last June the ratio was 64:43, with internet usage winning. This June's stats are mere 5 minutes a day away from doubling last June's stats.

This means that companies need to change their marketing habits and figure out how to reach the growing number of app users. It will be exciting to see what the creative juices of advertisers come up with!