Guest post by Kathleen Hennessy.
I can’t get enough of Pinterest! This virtual bulletin board is literally replacing my computer’s “bookmark” feature. Find a great idea for organizing your home office? Pin it. An inspirational photo pops up on a web site I frequent? Pin it. That new recipe you want to try next weekend? Pin it!
According to the site’s About section, “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
This social media site also allows you to browse your friend’s pinboards. Stranger’s pinboards are free game too.... making new ideas and inspiration virtually limitless.
According to SHAPE magazine, Pinterest may even be able to change your life! In this article (http://www.shape.com/lifestyle/mind-and-body/can-pinterest-change-your-life) Pinterest fans created “vision boards” to help them focus on loosing weight. Definitely life changing.
Rumor has it the site is doing a big capital push, so un-doubtably, more fun things are in store.
Now our challenge as marketers is to figure out how to make our product visual, inspirational and pin-able.