Friday, September 24, 2010

No Need to Throw the (Face)Book at Zuckerberg

If you were on Twitter yesterday, you probably saw the endless stream of tweets about Facebook crashing (even I got in on the 140-character bashing).


There were also more than a few users commenting on the timing of the crash, considering Mark Zuckerberg's soon-to-be-announced $100 million charity foundation for the Newark, NJ school system.

Once news of his donation broke, it didn't take long for people to questioning Zuckerberg's motives, claiming that he's only being charitable to boost his image and garner positive PR. Most of the controversy stems from the unflattering portrayal of the Facebook creator in the upcoming movie The Social Network.

Admittedly, I tend to be fairly critical of Zuckerberg, but this time I disagree with his critics. While I side with them on his motives (because I do think image repair is the driving force here), I don't understand why we need to rake him over the coals for it. Zuckerberg is by far not the first to use charity to try to offset negative public perception, and he won't be the last.

But here's the thing: Like him or not, Zuckerberg is helping a struggling school system get its head above water. And at the end of it all, that kind of charity outweighs any questions about his motives.