Monday, November 29, 2010

Black Friday Leads to Green Weekend for Online Retailers

Welcome back, I hope everyone had a great Thanksgiving and successful Black Friday shopping excursion. And yes, I do mean excursion because every mall and shopping center was a madhouse over the biggest shopping weekend of the year.

But even though lines of eager shoppers camped outside stores in anticipation of great deals and specials, Internet retailers enjoyed Black Friday success as well.

There were several Black Friday spending reports that came out in the aftermath of the sales frenzy, with comScore reporting a 9% increase in online spending this past Black Friday versus the same day in 2009. 

Also, a Coremetrics report that came out over the weekend reports a nearly 16% increase in online spending. There may be varying reports, but the general consensus is that online retailers showed marked improvement. That improvement is even more impressive considering another report showed that retailers only saw a 0.3% increase in in-store spending from last year.

The Coremetrics report also highlights a 26.7% jump in the number of people utilizing mobile websites, illustrating the importance of a strong mobile website. If shoppers can't easily access your website on the go, chances are they'll move on.

So as another Black Friday has come and gone, it's a good economic sign that we saw at least a slight increase across the board for retailers. And the significant spike we saw from Internet retailers is an even better sign for mobile and online development in the ongoing holiday shopping season.