Wednesday, August 11, 2010

Should Apple Put The Brakes On The iBike?

Whenever there are rumors that Apple is developing a new product, bloggers and tech geeks (and yes, I'm placing myself in both categories) don't waste any time jumping on the story. And even if that rumor is nothing more than a patent application, you can be sure that the Internet will still be buzzing.

The latest bit of Apple news is that they are trying to patent a computerized smartbike called the iBike, which appears to connect with the iPod and iPhone and have sensors built into the bike.

It sounds really fancy, and the type of product geared towards the hardcore cycling crowd. That's why I'm so confused by the patent.

Think about Apple's product history. Apple's success can be largely attributed to the mass appeal and ease of use of its products. The Apple computer, the iPod, even the iPhone and iPad were aimed at the general public instead of a specific group.

I highly doubt I'll be lining up to purchase this iBike if and when it comes out, but I'm probably not the target demographic. And that's why I'm not so sure about this launch, because Apple has always focused on a very wide audience, not the small niche group that the iBike would attract.

But I can't say for sure whether this iBike will be successful or not. I can't even say that it will ever be launched, but I do know that this story will continue to gain steam until Apple addresses it. Until then, us tech geeks will continue to speculate about the future of Apple-based transportation.