Facebook announced today a new feature that allows users to create "interest" lists for brands, groups and public figures. It's a nice feature, and offers a convenient space to view content tailored to your liking. Similar to Social Reader, Facebook Lists gives you third-party content, except it is all housed within Facebook.
With Facebook Lists, users can subscribe to lists from other users, or create their own. The process is incredibly simple. I had a list titled "social media news" up and running in under 5 minutes. Within this list are updates from sources like Mashable, TechCrunch and Adage.
Lists can either be made private or public, the latter showing up in the News Feed. There are additional controls for users to select what type of stories to include or exclude in the feed. For example, you can select to see only photos from a page or only music and videos from a public figure.
I find it another nice tool for content curation, albeit thinly veiled behind Facebook's true goal of keeping you on the site for as long as possible. Of course the longer you're on the site, the more appealing Facebook advertising becomes. However, the feature is so nice I can almost ignore the sound of ad dollars cashing in.
I am always grateful to find new, efficient ways of curating information that is tailored to my needs. As any social media manager will tell you, finding quality content is half the battle. This feature provides an individualized tool to help connect with the information you want.
Have you checked out Facebook Lists? What do you think? Would you use it?