Monday, December 6, 2010

Google's Billions Don't Sway Groupon

The rumor mill was churning last week, with most of the focus on Google's potential buyout of social buying site Groupon.

The blogosphere was buzzing with articles and posts pondering the impact the move would have and what it would mean for Groupon. However, all of the prognosticating and predictions were for nothing with the news over the weekend that Groupon turned down Google's $5.3 billion offer.

A lot of people couldn't comprehend Groupon's decision to turn down $5.3 billion for a startup reportedly bringing in $500 million annually. Financially, it's a valid argument...unless those earnings figures are wrong (and luckily for Groupon, they are). There have been reports coming out recently that Groupon is actually making $2 billion annually.

There are arguments to be made about possible non-monetary reasons behind Groupon saying no to Google, but I honestly think that this was simply Google making what would have been a nice offer for a company that was doing well (but not spectacular). Unfortunately for Google, the earnings numbers they probably based their offer on were off and Groupon is obviously looking to greener pastures.