Thursday, June 3, 2010

Bueller...Bueller...Bueller...

If you read the title of this post with a deadpan tone, then you know exactly what movie I'm talking about.

Ferris Bueller's Day Off was an awesome movie about a kid and his friends who ditch school and spend the day in Chicago seeing the sights and having a blast.

Seriously, what kid didn't want to be Ferris Bueller?

Well even though the movie came out in 1986, fans can still experience their own day off Ferris-style in Chicago.

Chicago's Tourism Department, called Explore Chicago, has put together a really cool promotion that lets Foursquare users to earn a badge for reliving the events in Ferris Bueller's Day Off by checking in at designated spots listed on the Explore Chicago website.

If a user checks in to all of the listed locations, they'll earn Explore Chicago's On Location Foursquare Badge.

The only other prerequisite is that the user follows Explore Chicago on Foursquare, which is a smart move that should increase their Foursquare traffic and following.

Maybe it's just because I'm such a big fan of the movie, but I think this is a very clever promotion that users will actually want to participate in. And if the badge isn't incentive enough, there's always the bragging rights of being more Ferris Bueller-y than your friends.