Do you like Axiom's new tagline? No, it's not official, but it points to the direction we want to go as an organization. What we want to do is make it easy for our clients and partners to evaluate new media options. And there are plenty out there. New iPad apps, Android apps, and new automated curation tools like Flipboard.
We need to be ahead of our clients when it comes to social media. Steve and Heidi probably won't agree, but I tend to think FaceBook and Twitter may be gone in a few years as they grow beyond their original intent, to be replaced with something new. But the main point is that we can't be satisfied as a company simply offering the same, safe strategies and tactics that have been used in the past.
Upwards of 50 million tablets will be in the hands of consumers in a few short years. We need to make sure our clients are integrated into that platform, much like they have been in newspapers and magazines. What comes after that is anyone's guess, but I hope we'll still be here talking about it.