Very interesting findings were just released from Viacom this week, talking about how tablets are now the "second screen" of choice for television viewers. The media and research company calls this latest trend "Tabletomics," or the science of using tablets to consume media, technology, all while enhancing creativity. Move over laptop, there's a new screen in town. But beyond that, it seems that tablets are the new "cup of coffee" we so often need to have attached to our hands - without it, we start to get jittery and shaky.
Viacom found that tablet owners feel an emotional connection to their devices. Research findings show that more than 50% of respondents said their tablets bring peace of mind, almost half (49%) said they're managing their daily duties better, and by simply having a tablet in hand, almost 4 out of 10 people feel more creative (39%). Sound familiar? I feel the same way about my morning can of Pepsi.
This video posted on Stuart Schneiderman's blog on Viacom.com shows how consumers are using their tablets to perpetuate the consumption of media beyond simply sitting on the couch and watching their favorite shows. What it doesn't show is how our addiction to tablets is creating a divide between personal connection. I'm alarmed by the footage of the family sitting on the couch, all using a different mobile device, instead of sitting on the floor, playing with toys or board games.
Is it time we have a technological intervention? When do we pull the plug and force ourselves, as a society, to say "We've consumed enough technology for one day! Turn it off!"? I guess we'll simply have to ask our Facebook friends what they think, right after I update my calendar on iCal and finish this documentary I'm watching on my Whispersync app.
Viacom found that tablet owners feel an emotional connection to their devices. Research findings show that more than 50% of respondents said their tablets bring peace of mind, almost half (49%) said they're managing their daily duties better, and by simply having a tablet in hand, almost 4 out of 10 people feel more creative (39%). Sound familiar? I feel the same way about my morning can of Pepsi.
This video posted on Stuart Schneiderman's blog on Viacom.com shows how consumers are using their tablets to perpetuate the consumption of media beyond simply sitting on the couch and watching their favorite shows. What it doesn't show is how our addiction to tablets is creating a divide between personal connection. I'm alarmed by the footage of the family sitting on the couch, all using a different mobile device, instead of sitting on the floor, playing with toys or board games.
Is it time we have a technological intervention? When do we pull the plug and force ourselves, as a society, to say "We've consumed enough technology for one day! Turn it off!"? I guess we'll simply have to ask our Facebook friends what they think, right after I update my calendar on iCal and finish this documentary I'm watching on my Whispersync app.