Thursday, September 11, 2008
TechCrunch50 announced Yammer as the winner of its start-up contest this week. As a moderate Twitter user, I felt compelled to give it a try. My thoughts:
- I'm impressed. A very simple idea, but brilliant. Exclusive Twitter type networks for companies. This is very beneficial for so many reasons.
- The live updating is a very cool feature. No constant refreshing of the page needed.
- No fail whales...so far at least. We will see when it becomes more popular.
- The exclusivity is a great feature.
Read more about it here.
When researching mom blogs I came across this entry by Jennifer James. It's funny to hear her pitching advice, because it's exactly the same thing we repeat over and over: target your audience. According to Jennifer, this is what separates the good from the great. Just goes to show that our axioms exist for a reason!
NYT ran an article relating that most marriages succeed or fail based on money issues. So much for true love. The PR side of it is that Bear Stearns, a financial firm, gets a mention out of the blue. My guess is that someone in PR successfully pitched the story. How did they do it? Wouldn't we all love to know.