Tuesday, March 17, 2009

Story Telling

"Eat at Java Street Cafe and pay what you think is a fair price." This creates a story and experience that people will share with their friends. It's innovative, unique, simple, and has the marketing built right in.

It's spreadable.

What kind of story are you telling? Are you creating products and services with the marketing built in, or are you creating confusing or frustrating stories that never take off?