Tuesday, December 16, 2008

Leaner and Meaner in 2009

Over the past week, I didn't have the internet at my house. No Twitter, no RSS feeds, no Facebook, no email. And it wasn't the end of the world.

I realized that there were many things that I spent time on that were unnecessary. There are so many ways to get wrapped up and consumed in our social networks and internet habits that we ultimately waste a lot of time. Not having the internet for a week (in the evenings) reminded me that I don't need to refresh my Twitter page every minute to read what everyone is saying. I can improve the way I use my time.

Once better systems are in place to measure the impact of social media efforts and the mainstream more readily adopts them, will those social media efforts be lean and mean enough to be worth it? To improve the ROI of social media, it is going to become very important for us to get rid of the factors and habits that waste our time.

I want to hear your plans to "cut the fat" from your online activities in 2009. Suggestions?