Online video has seen an exponential boom among web surfers since the early 2000's. According to comScore reports, more than 34-billion videos populate the internet, with more than 183-million users consuming that video. With all that video floating around, how are we ensuring that quality content is being created?
Axiom's Creative Director, Dave Sniadak, will be speaking at the I_Blog Conference in Perry, Iowa, Saturday, November 6th to deliver a Vasics of Vlogging seminar. He'll attempt to enlighten bloggers with some tips on how they can not only incorporate video into their blogs, but how to raise the production level a few notches.
Some of the topics Dave will be addressing are the three kinds of vlogs that users generally create, and three key components producers should heed before hitting record for their next vlog. Among other things, Dave will attempt to produce a real-time vlog post with some brave session attendees. Check back early next week for a session recap.
Friday, November 5, 2010
Only 4% Online Adults Use Location-Based Services
The unfortunate side effect of following social media news as closely as many of us do is that we sometimes forget that not everybody uses, understands, or even cares about it to extent that we do.
For instance, looking around the social media news headlines you'd think that location-based services like Foursquare or Gowalla are dominating the social sphere. However, a very surprising report from the Pew Research Center shows that these services have a long way to go before they can be considered mainstream staples.
The title of the report, "4% of online Americans use location-based services," pretty much says it all. The rest of the study dives further into the numbers, but all of the statistics point to the same conclusion that these location-based services aren't being utilized across multiple demographics.
The report breaks down the use of these services by several categories, and if you piece together the highest percentages, the ideal geolocation user is an 18-29 year old (8%) Hispanic (10%) male (6%). But even the highest percentages are lackluster, given that the study covered online adults.
But this low usage rate is by no means a sign that location-based services are doomed to fail, it only means that they are not mainstream as of right now. However, these statistics should be taken into account by companies looking to launch any sort of location-based campaign, because the numbers show that it may have some trouble reaching a large majority of the online population.
For instance, looking around the social media news headlines you'd think that location-based services like Foursquare or Gowalla are dominating the social sphere. However, a very surprising report from the Pew Research Center shows that these services have a long way to go before they can be considered mainstream staples.
The title of the report, "4% of online Americans use location-based services," pretty much says it all. The rest of the study dives further into the numbers, but all of the statistics point to the same conclusion that these location-based services aren't being utilized across multiple demographics.
The report breaks down the use of these services by several categories, and if you piece together the highest percentages, the ideal geolocation user is an 18-29 year old (8%) Hispanic (10%) male (6%). But even the highest percentages are lackluster, given that the study covered online adults.
But this low usage rate is by no means a sign that location-based services are doomed to fail, it only means that they are not mainstream as of right now. However, these statistics should be taken into account by companies looking to launch any sort of location-based campaign, because the numbers show that it may have some trouble reaching a large majority of the online population.
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