Friday, July 16, 2010

The New Look of Axiom

We pride ourselves on our social media know-how here at Axiom. But working so much with our clients' emerging media efforts, we admittedly let our own social media channels get placed on the backburner. That's why we have spent the last few weeks working to revamp and rebrand Axiom from a social media standpoint.

I'm sure you've already noticed some changes here on the Daily Axioms blog, with a new header and color scheme. We've also expanded from our six existing social media channels to nine, as you can see from our new buttons on the right sidebar.

We also wanted to have a consistent social media logo across the board. Consistency has been the main thing we've kept in mind with these changes.

There will also be big changes made to our @AxiomCom Twitter account. As I mentioned in yesterday's post, we decided to stick with @AxiomCom over the old @AxiomPR account. More importantly, we are in the process of adding a customized background with a sidebar to the Twitter page. Twitter's being stubborn so it's still in the works, but stay tuned and check it out later.

Finally, the catalyst for this overhaul is the launch of the new AxiomCom.com website, which will be going live today. We're aiming for a streamlined website that is easy to navigate but still looks nice.

This entire rebranding of Axiom's online presence has been a team effort, and we're very excited that its all finally ready to go public. As with any social media channel, it requires constant monitoring and engagement, so go check it out and let us know what you think!