Monday, March 30, 2009

2009 Easter Twegg Drop Contest

Moving the message of “social media for social good” across Twitter, Axiom has created a special holiday partnership with Mobile Loaves & Fishes (MLFNOW) for the first annual Easter Twegg Drop. Our old English phone booth will house 2,009 plastic Easter eggs filled with Twitter ID contest entries – representing the tweets and hard-boiled egg donations of 2,009 Twitterers.

For every contest entry, a single egg drops into the booth. One lucky participant will win a Kindle 2 after the eggs roll out post-Easter Sunday and a name is announced. The winner will be featured here on our blog, which will also show video updates on reaching our goal of 2,009 eggs.

Directions for entering the contest:

Twitter users can enter the contest one of two ways, but those wishing to increase their chances of winning may choose both options:

  1. Tweet the message: "Real Eggs for the Hungry. Win a Kindle 2! http://twurl.nl/maj4x6 #tweggdrop" and your Twitter handle will be put into an egg in the Axiom phone booth.
  2. Make a direct egg donation of $5 or more to Mobile Loaves & Fishes at their site (www.mlfnow.org/egg) and you will receive an additional entry (make sure to leave your Twitter handle on the donation form).

Contest Prize:

One lucky egg will be chosen on April 14th and be awarded the Kindle 2!

*Deadline for entries is midnight April 12th.

Thank you for spreading the message of feeding the hungry and Happy Easter!



About Mobile Loaves & Fishes
Mobile Loaves & Fishes (MLF) is an Austin-based nonprofit that provides food, clothing, dignity, and housing to the homeless and indigent working poor. MLF accomplishes this mission through the use of catering trucks that go out onto the city streets of Austin, San Antonio, New Orleans, Providence, and Nashville every night of the week, thanks to the hard work of over 12,000 volunteers. For more information, please visit http://www.mlfnow.org/