Thursday, October 13, 2011

Free Microsoft phones try to capitalize on iOS and RIM woes

The two biggest stories in the smartphone world right now revolve around RIM and Apple. RIM is suffering from outages for millions of Blackberry users all over the world. Apple, on the other hand, released its massive iOS 5 update yesterday, only to see millions of users experience problems with the update.

Amid all of this drama, Microsoft has been relatively quiet. But in an attempt to capitalize on the frustrations of RIM and Apple users, one Microsoft Evangelist is giving away 25 free Windows phones to people who tweet his Twitter account.

It's an interesting move by Microsoft, and while I doubt they will woo Apple fans away from their iPhones, there is some legitimate growth opportunity with Blackberry users.

The truth is, RIM has garnered as many users as it has due to its heavy presence in the corporate sector. Businesses have used Blackberrys (Blackberries?) as their go-to phone to issue to employees, thus exposing them to the Blackberry ecosystem.

Business that have stuck with RIM will not jump to Apple, due to the proprietary nature of their different devices, not to mention the lack of compatibility with PC services. They also aren't likely to move to Android, because it is so open-source that there is little standardization from phone to phone when compared to other operating systems.

This leaves Microsoft's Windows OS, which is most likely the most-appealing option out of the 4 operating systems. And given the recent struggles of RIM, it wouldn't surprise me to see a few Blackberry users rethink their phone choice.