Tuesday, February 1, 2011

Digg Overhauls Itself (Again) To Win Back Users (Again)

One of the most public breakups last year was the online hurricane that hit after thousands of Digg users walked out on the then-popular social news curating site.

It must have been a heartbreaking time for the site, watching all of those who had been so loyal storm out and leave Digg for the younger and more exciting Reddit. Sure, Digg tried to win the users back, but for the past few months we've watched Digg slowly decline into the Internet abyss.

Now 5 months after the breakup, Digg is cleaning itself up and getting back on the market. Digg has overhauled its look based on user feedback, updated profile statistics, and opt-in notifications. But just like anyone who changes themselves based on what an ex said just to win them back, it's probably too little too late.

The new features are a nice touch, but the reviews I've seen don't favor Digg all that much. So while the social curating site is struggling to regain the attention of the Internet, it looks like the Internet may just want to stay friends.