Thursday, January 1, 2009

Martha Stewart's "Blogging" Show

This morning I watched the Martha Stewart Show for the first time—to which my fiancĂ© replied, “Why are you watching Martha Stewart?” The show’s theme intrigued me: blogging.

The special, off-the-beaten-path show of Martha Stewart kept me glued to the television set as blogger after blogger revealed their secrets to successful blogging. Perez Hilton stopped by as well as Margaret Roach, a garden writer and blogger that Axiom is currently pitching.

If you're pitching Perez, you might want to know that he's a morning person. Perez starts his day at approximately 3:57 a.m. every morning and reads through e-mail, looking for friends’ juicy gossip on celebrities and then broadcasts it for 15 hours or so. Perez may make a living (he couldn’t reveal to Martha as to how much, though she herself was quick to point out that all of her finances are publicly disclosed; after all, she has to be ever so careful), but you couldn’t pay me enough or provide enough ads for me to give my life away like that. Though handsomely rewarded every time he blogs, Perez seems tired to me. A tired, top celebrity Web blogger.

I’ve watched Margaret Roach’s tweets unfold on Twitter, but her blog is a different story and one very attractive to the gardening public. Martha Stewart Omnimedia’s former director, Roach showed us that a surprise element with consistency helps blog traffic, such as her “Frogboys.” See for yourself at “A Way to Garden.”

Throughout the show, Martha threw in mentions of her own blog, which apparently her sister and friend executive run. She touted the Canon G9 Powershot, which is apparently the best camera for taking pictures to upload to your blog, as well as using a Wordpress-owned domain. Martha's also a ham for the cam, so when several of her featured bloggers "linked" to her blog, she announced to the world her most successful blog days ever.

I wish I was Martha, because she's the only one that can flub someone's name (Sharon Palin) and still have billions of fans-- while leveraging everyone in her path.