Friday, October 17, 2008

Did Marketing for Saw 5 go too far?

I don't think so.

A new viral campaign for Saw 5 has prompted at least a few phone calls to police. The campaign lets you send a personalized voice message to anyone you want.

As long as it is used appropriately, I think this is a pretty smart marketing idea. The only problem they will run into is if people abuse it and end up harassing people.

Send out a message to a friend or coworker here.

Oasis Does It Again

As we have posted before, Oasis likes to utilize online tactics and new marketing ideas for promotion. The band's newest promotion? Listen to all 6 of their songs on their widget and get a free T-Shirt (if you are in the US). So here it is:



UPDATE: I listened to each song and got a screen saying "Congrats! You listened to all 6 songs and now can get a free T-Shirt." After clicking the link, I got a blank screen saying, "Sorry, no prizes are waiting to be claimed by you." Did they run out of shirts? Doesn't look like the promotion was really what it was cracked up to be. More people will remember how they didn't get a shirt, than those that did, which could end up hurting Oasis more than helping.

Facebook Music Coming?....




It looks like it (no, not because of the picture). Facebook has reportedly been in talks with several music services who are looking at a partnership with Facebook.

From the New York Post:

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com, and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said.

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy.


If Facebook can pull this off successfully, it will be a huge dig to MySpace. A major draw to MySpace is music. A major drawback is spam...and tons of it. Facebook doesn't have the problem of spam (it has some spam, but nowhere near MySpace volume).

Viral Video of the Week

The Viral Video of the Week comes from my favorite news source, The Onion.