Monday, August 30, 2010

Social Networking Goes Back to School

Remember the "good old days" of Facebook? If you were on Facebook before 2008, you probably have fond memories of the then college-only social network.

Memories like awkwardly changing relationship statuses, throwing virtual livestock at your friends, and the freedom to post embarrassing photos without worrying about parents/potential employers seeing you doing keg stands or tequila shots.

That's why the launch of a new, college-exclusive social network called CollegeOnly caught my eye. Like the name suggests, it is only open to someone with a college email address from one of three schools (Princeton, Yale and Cornell) currently registered. The network itself is a hodgepodge of existing social media features, with everything from your basic status posting and photo uploads to geo-tagging and a Craigslist-style "Missed Connections" feature.

Besides the strict entrance requirements and multitude of features, there is one other interesting thing about the site. Most social networks are "opt-in," where you start with no friends and then add connections, building your network from the ground up. But CollegeOnly is more of an "opt-out" style network, because you are automatically connected with everyone on the network upon signing up and then block users you don't want to be connected with.

Obviously, CollegeOnly will need to expand if they ever want to gain ground in the social media oligarchy. But it sounds like its creators have done their best to try and return social networking to its early days, before you had to worry about your mom or dad looking in on your personal life.

Now if you'll excuse me, I have some Facebook pictures I need to delete...