Tuesday, September 27, 2011

YouTube Takes a Bite of Something "Delicious"

Youtube co-founders Chad Hurley and Steve Chen are interested in more than just viral video sensations. They are now the proud owners of the social bookmarking site, Delicious.com. However, they certainly have made a few changes, and by that I mean rebuilt the entire site from scratch. The rebooted Delicious is still focused on bookmarking and sharing among Delicious users, but with a whole new look. "The result is a new homepage, interface and back-end architecture designed to make Delicious easier to use," the team behind the new Delicious said in a blog post.

Other site renovations include the addition of "stacks," which is a user-created list of links which can be centered on any topic a user chooses. Stacks are easily created and customizable, and published only to the public when a user wants them to be. "Our goal with stacks is to add more value to all the links being collected by the Delicious community," the team said. "Each new stack presents an opportunity to introduce the rest of the world to cool Web content they haven't seen before."

So, can the masterminds behind Youtube bring back some flavor to Delicious? Or will the popularity of linking directly via social networks (Facebook, Twitter, Google+) cause it to fall like a souffle in a loud and already-crowded room?