ComScore just released January’s 2012 U.S. online video rankings. It shows that 84% of the U.S. internet audience viewed online video. Guess what? Google sites ranked number one in unique viewers. Shocking. When the report reads “Google sites” they might as well say YouTube. Not only is YouTube number one, but they control 83% of total viewers for the month. That’s 151,989,000 people in the month of January alone! The next closest? The music video property VEVO who snagged 51,499,000 unique viewers. Something interesting about VEVO is that they also run the most popular partner channel within Youtube with a total of 50,563,000 unique viewers. People are clearly watching music videos. You hear that MTV?
Americans viewed 5.6 billion video ads in January. Hulu is at the top of this list with 1.4 billion ad impressions with 652 million ads viewed. Video ads reached 47% of the total U.S. population! Video ads accounted for 12.2% of all videos viewed and .9% of all minutes spent viewing video. That might not seem like a staggering statistic, but when asked, consumers find on-line video ads to be 38% more memorable than ads on traditional television. Television is still king, but online video ad content is making growth.
With over 1/2 of the entire U.S. population tuning into on-line video content, it's safe to assume that on-line video advertising will continue to be a lucrative area for marketers.
How about you? Have you ever watched advertisements online?