Thursday, January 20, 2011

Next-flix? Amazon Buys Lovefilm

The proliferation of mobile devices has paved the way for streaming video to see huge growth over the past year. As of right now, the two giants of streaming video content are Hulu and Netflix.

Obviously there are other services out there, but those two are the ones who are dominating the market share. However, we could see a strong contender emerge with today's announcement that Amazon has bought Lovefilm, a movie streaming and rental service.

Amazon already has a similar service, but it hasn't achieved the success of some of its other service like its music downloading and e-book sales. This move should lead to a greater focus on Amazon's movie streaming, as it comes at an interesting time.

I say that given the somewhat-unclear status of Hulu after the approved merger of Comcast and NBC (which is a huge deal, by the way). And although it appears Hulu is safe from any sweeping changes, until the merger actually happens no one can know for sure. But regardless of what does happen, the speculation alone could cause Hulu to suffer a little bit, opening the door for Amazon to gain a foothold.

What I would like to see is some integration with one of Amazon's most-popular properties, IMDB. I'm envisioning some sort of "Add to Queue" button next to the movie titles on IMDB.

Either way, this is probably good news for existing Amazon customers who haven't dived in to the movie streaming waters quite yet.