Case in point: Yesterday's report that suggests YouTube is working on creating channels to curate videos, most of which will feature professionally-produced content. The $100 million dollar project will aim to better position YouTube as more and more people use the Internet in their homes to view online content.
This move should definitely appeal to Boxee, Roku and Internet-connected TV owners who have easy access to YouTube but have relied on more polished services like Hulu and Netflix.
Couple this report with today's report about YouTube working with potential partners for more live streaming options, and it's obvious where the online video giant wants to go with its image and position.
We'll have to wait for these changes to actually take place before we can judge them, but it does seem like a step in the right direction, especially for companies like Axiom that pride themselves on their video production.