Thursday, March 17, 2011

Video Post: Teenage Wasteland for Brands on Facebook

It seems like a simple question: If brands like interacting with consumers online and teens spend a majority of their time on Facebook and other social media platforms, then brands marketing to teens should have the easiest time interacting with their target demographic, right? Unfortunately for those companies, a recent Forrester report points otherwise. I look into the numbers and what they mean on today's Daily Axiom's Video Blog post.