10. "Twitter is a great place to get blog ideas" @TDefren
9. "Talking to a real person from a company can actually win my business. It creates emotional ties that wouldn't otherwise be there." @MandyBee
8. Comcast does care. Really.
7. "How to say more with less" @tjpip
6. Twitter is a lot better at breaking news than the main stream media.
5. Summize is a great tool for tracking conversations.
4. Twitter is a great place for finding coupons for just about any major online retailer.
3. Sometimes I do care what people have for lunch. I've seen some great recommendations on twitter.
2. Gary Vaynerchuck. I first learned about him when someone posted a link to his web 2.0 keynote address. I'm a dedicated Vayniac (I think that is the correct term)
1. It is an incredible learning tool. Follow the right people and they will deliver some very valuable insights whatever your passion might be. A solid list of people to check out can be found here.
What have YOU learned from Twitter?
Showing posts with label comcast. Show all posts
Showing posts with label comcast. Show all posts
Friday, November 7, 2008
Monday, September 29, 2008
Everyone is Getting Social
A new survey released from Cone, Inc. suggests that 93% of consumers expect companies to be involved in social media. From the blog post here:
* Companies should use social networks to solve my problems (43%)
* Companies should solicit feedback on their products and services (41%)
* Companies should develop new ways for consumers to interact with their brand (37%)
* Companies should market to consumers (25%)
What to make of this?
Consumers like feeling involved with brands they buy (not all brands, but as a generalization). They like having the inside scoop and feeling like the company cares about their input. Customers feel like they can influence a brand when they are connected through social networks. When you put out a tweet on Twitter about how frustrated you are with Comcast and ComcastCares writes you back within a few minutes and lets you know that a service rep is en route to your home, it is comforting.
Social media isn't for every company, but those who can should take full advantage of it.
* Companies should use social networks to solve my problems (43%)
* Companies should solicit feedback on their products and services (41%)
* Companies should develop new ways for consumers to interact with their brand (37%)
* Companies should market to consumers (25%)
What to make of this?
Consumers like feeling involved with brands they buy (not all brands, but as a generalization). They like having the inside scoop and feeling like the company cares about their input. Customers feel like they can influence a brand when they are connected through social networks. When you put out a tweet on Twitter about how frustrated you are with Comcast and ComcastCares writes you back within a few minutes and lets you know that a service rep is en route to your home, it is comforting.
Social media isn't for every company, but those who can should take full advantage of it.
Labels:
Axiom,
axiom blog,
comcast,
comcastcares,
cone inc.,
social media,
twitter
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