According to a recent poll on Mashable.com, 84 percent of Real Estate Professionals are now using social media. I can certainly agree with that, since the Axiom team just returned from the Realtors Conference and Expo in Anaheim, CA this past weekend. Fifty-five percent say they are 'comfortable' with social media.
Literally every agent who stopped by our booth (we were there representing our longtime kitchen countertop client, Wilsonart) was clutching a smartphone. Of course, that's not too surprising. The Realtor.com app gets over 20,000 visits an hour!
It was gratifying to see Realtors at this large trade show with an upbeat attitude. Yes, the housing market is still at historic lows, but there are obviously some smart agents out there still making money, and looking toward the future.
I'm happy to say they were complementary of Wilsonart's High Definition Laminate surfacing product. With a cost less than half the cost of granite or other natural materials, the Realtors see real potential in using laminate in the kitchens of investment and rental properties to give an instant update without spending a fortune. Ditto for laundry rooms and bathrooms.
