We wrote earlier on the girl blog NonSociety and their maybe secret endorsement deal with The Body Shop. Apparently advertisers are catching onto the trend of women's blogs; ad sales are allowing some women to quit their jobs.
Are there non-traditional methods of reaching out to these bloggers? Do they do TFM (trade for mention)? The problem we've been noticing at Axiom is that blogs are so personal; they don't have incentive to cover a press release unless it pertains directly to them.
Jack & Hill often mention receiving free products from companies in exchange for reviews, is this a widespread practice? How do we reach out to bloggers without using pop-ups or adsense?
