We all know that gas prices are high, and this summer it's been really trendy to give this a mention in basically every article. Now ABC's jumping on board with their new "Stay Home, Save Gas" campaign. Basically, the idea is that premiere week should be a time to sit on your couch and save gas.
Why not advertise the addictive quality of Grey's Anatomy, or the adorableness (is this a word?) of Ugly Betty? Great example of how a simple idea is made overly complex with ridiculous marketing.