The Reason Weezer Gets It

Here is an excerpt from a recent Pitchfork Interview with Rivers Cuomo (lead singer of Weezer):

We've been doing this since 94, and when we started out, we just did things the same ways that all the other bands did 'em. And that was okay for a while, but at this point, when it's time to promote another album, I have to ask myself, "Do I really want to do this the same old way again?" Or, "What would make this fun for me? What would make it exciting? What would be a new challenge?"

Why has Weezer been so successful with their latest endeavors and promotions? They try new things and get their fans more involved. Instead of sitting down and saying, "how can we make a viral video for our latest song and get lots of attention?," they asked, "how can we make this fun" and "what can we make that is original and good?" Notice that things that set out to be viral aren't often the ones that do - attention often comes with quality.

Paris is viral

After John McCain released an ad comparing Obama to Paris Hilton, Paris came back with an ad of her own, challenging both McCain and Obama.

The video has over 2.5 million views in less than 24 hours. Pretty impressive. Probably the biggest viral hit since Weezer's Pork & Beans video.

The Hilton ad is featured exclusively over at Will Ferrell's website: funnyordie.com. It will most likely be the biggest hit the website has seen since his hilarious video "The Landlord."

Check out the Paris Hilton campaign ad below:

See more Paris Hilton videos at Funny or Die