Axiom Marketing Featured on yourBusinessChannel

We were recently featured on yourBusinessChannel's new series on how to use Twitter in business. It is an ongoing series covering lots of great Twitter topics, and we were fortunate enough to contribute. Check out the latest episode below about how to gain more followers (the right way) on Twitter:



For more in the series go to yourBusinessChannel.com.

5 Reasons Why I'm Not Following you on Twitter

5. You are following 2,000 people and have about 75 followers.
It is an easy mistake to make, but that doesn't make it excusable. I know you want more followers, but spamming 2,000 people is no way to build up your Twitter brand. For 5 tips on gaining more followers, see our post here.

4. You don't have a profile picture.
Put up something. I don't care if it is a picture of your dog. Just do it.

3. You don't have a bio.
Why would I follow you if I have no idea who you are? It doesn't have to be a serious bio, but you should fill it out.

2. You have less than 5 tweets and no @ replys.
Before you start following anyone, you should put out at least five tweets (4 of those 5 shouldn't be about setting up Twitter either). If you do that, odds are people will start following you before you follow them. Your homepage should also have at least a few @ replies on it. Twitter is a conversational tool. Use it as so.

1. 90% of your links are to your blog or selling a service.
As I have said many times, content is king. I have no problem when people link to their blog or their website. It is when it consumes the majority of your tweets that it goes overboard. As Drew quoted the Beatles a few posts below "In the end, the love you take is equal to the love you make." Live by this on Twitter.


What do YOU think?

5 Ways to Gain Followers on Twitter

There is a right way and a wrong way to get started on Twitter. A lot of people out there picked the wrong way. I'm sure a few of these have been posted elsewhere online, but they are worth repeating. Here are 5 tips for the new twitterer:

5. Fill out your profile, especially your bio. Odds are you aren't Oprah and can't be identified by your name alone. A picture and a bio are necessary.

4. Have at least one @ reply on your Twitter page. This shows that you are on Twitter to have a conversation, not just push your website.

3. Don't immediately follow 2000 people. Your Twitter page should take off like a plane, not a rocket. Post a few tweets and then follow a few people who would find value in them. PRsarahevans has a good list of the top 50 people to follow. (I'm pretty sure we came in at #51...maybe)

2. Do not auto-follow and do not auto-reply. If you are going to thank someone for following you, do it through an @ reply. It will come off as a lot more sincere. The auto-reply is generic and used by many to link to their website. Please don't auto-reply. It comes off as SPAM and isn't necessary.

1. Content is king. Twitter is heaven for two types of people: narcissists and people interested in sharing. Most people share blog posts, insights, breaking news, and anything that the Twitter community might find useful. Even if you aren't on Twitter to engage in conversation, people will still follow you if you have valuable content.


What advice do you have for new Twitter users?