My favorite marketing campaign of the last month has to be Converses "Drive-thru" campaign. They offer a free song, and a good one too, by three unique artists: NERD, Santogold, and Julian Casablancas. This campaign is in celebration of Converses 100 year anniversary.
While the buzz has been good surrounding this campaign, people often overlook what actually counts: increased sales. We will see if the buzz pays off....
Read more about this campaign here.