How The Mighty Have Fallen

No one can stay popular or unpopular for too long in pop culture, not even Michael Phelps. Everyone's mad because he's endorsing Frosted Flakes, which are apparently not good for you (who knew?). My initial reaction was apathy, but then I thought about my little sister who is downloading all of his favorite songs on iTunes. I don't know how responsible celebrities should be with hero worship, but it seems like at the least he could have signed with Corn Flakes or something.

The Power of the "O"

Oprah is huge. No, not like that...Apparently, her celebrity endorsement is worth about one million votes.

What about Gwyneth Paltrow? Is that endorsement alienating to anyone? Whose endorsement would lose someone more votes than it gains? My guesses: Saddam Hussein, Mel Gibson, Pee-Wee Hermann.

Girly Bloggers

Infamous dating blogger Julia Allison has teamed up with two other girls to make a really girly blog. Called "NonSociety", they are so far covering fashion, dating, and tech news. More contributors promised to come soon.

The left-to-right layout feels a little weird to me, and the style section reads like a Body Shop ad. Maybe it is? A little endorsement cash behind this blog wouldn't be too shocking.