Tuesday, July 12, 2011

Google+ Off to an Amazing Start

When Google launched its new social network, Google+, in late June many people did not have much faith in its success. Google's social network history is not strong: both Google Buzz and Google Wave were complete flops. This time, however, it seems as though Google has finally got it right.

Paul Allen, of Ancestry.com, has come up with a method for calculating the number of users on the site. His grand total? Just over 9.5 million! This number is sure to reach the 10 million mark soon; according to his math, 2.2 million users have joined in the last 32-34 hours alone. Google has yet to comment on the number of users, so these numbers should be taken with a grain of salt. They do, however, give us antsy PR people a good estimate.

Last week we joined the network and explored the features. In our opinion, it will give Facebook a good run for its money. What really sets the site apart from other social networks is the group video chat capability and the personalized social circles. Group video chats make the site more inclusive than other sites, while individual social circles make it more exclusive. When you post content you can choose which circles will have access to the post.

It will be fun to see what other ideas Google has up its sleeves to keep the network successful and growing. The company has been a leader in many other areas, and seems to be headed in the same direction in the social network world.