Of course I’m talking about double click to content. Not sure what that is? We here at Axiom thought it was an appropriate name for what others are doing in attempts to create a cohesive online presence—even if that means being totally repetitive.
Sample Double Click to Content:
Google did what? I love it when Google changes my life by announcing new tools. I gotta see this. Click Number One. Next page:
Hold the phone. I thought I was going to read some article about how Google is going to change my life but instead I was sent to an intermediate landing page where I have to click again (hence double click) to get to the content.
From a marketing standpoint, that means when they look at numbers they will see two impressions, not just one. They “reached me” on Twitter because I clicked through, and they “reached me” on Facebook because I clicked there as well! I’m not saying this is always deliberate, as from my understanding if you feed Facebook to Twitter—as in every Facebook update becomes a Tweet—then it automatically sets you up with a Double Click to Content.
I’m going to continue to explore this topic from a marketing perspective, SEO perspective and get some more information about this new Double Click to Content phenomenon.
The first step? Research. Please take a moment and take this quick survey about Double Clicks to Content. We even included a “paragraph style” question where you can tell us, in your own words, how Double Click to Content makes you feel. I hope you’re opinionated.
Thanks! Survey Here.