When it comes to marketing and creating buzz, Nine Inch Nails know what they are doing. It was confirmed today that they will be releasing their own iPhone application. They will be releasing a custom version of "Tap Tap Revenge" which is basically an iPhone version of Guitar Hero.
This adds another creative marketing tactic to their list. Taking a look back in time, they have had some remarkable marketing campaigns. My favorite has to be the release of Year Zero, which involved leaving USB drives with new tracks in restrooms of clubs.
Why do their campaigns work?
1. Dedicated fan base
2. Creative tactics
3. Most important: They get fans involved. They are not just pushing a CD on their fans. They get them involved in the process and to contribute their input. This is something more companies need to do. You will be a lot more effective if you engage in a conversation, rather than just yelling your slogan.
