In May of this year, Dr. Pepper offered a challenge to Gun's N' Roses: a free can of Dr. Pepper to everyone in America (except former GNR members) if Gun's N' Roses released their album "Chinese Democracy" before the end of 2008. Sounds like a great PR idea, right? The album has been in the works since 1991 with little sign that it would be coming out this year.
“It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” Dr Pepper director of marketing Jaxie Alt says. “So we completely understand and empathize with Axl’s quest for perfection — for something more than the average album. We know once it’s released, people will refer to it as ‘Dr Pepper for the ears’ because it will be such a refreshing blend of rich, bold sounds - an instant classic.”
This PR stunt garnered a lot of attention and seemed like a brilliant move for Dr. Pepper...until today. Guns N' Roses announced that "Chinese Democracy" will be coming out Nov. 23rd exclusively through Best Buy.
So where is the free Dr. Pepper? 300 million Americans are waiting...
