Can Apple do anything without creating buzz? Hardly. Today they featured an event for two new MacBooks. The event and the build up to it was very similar to previous events they have hosted for new product launches. Below is the anatomy of an Apple product launch.
How a typical launch goes:
1. Apple announces event date and featured item.
2. The blogosphere goes crazy predicting what will happen.
3. Details of the event get leaked a few days early generating buzz online.
4. The event takes place. The top tech sites live blog from it. Bloggers wait for details to come out so they can chime in with their 2 cents.
5. After the event is over, it gets covered by thousands of outlets and bloggers.
See the review of the MacBook event here.
