With newspapers nervous about their impending doom, a lot of cutbacks are being made across the country. More news from the wire, smaller sub-sections (such as travel), and more blogging efforts are all results of the struggling business.
Wall Street Journal has come up with a creative new way to subsidize revenue; they're starting a WSJ wine club. It's one of those wine-of-the-month clubs as found in SkyMall, except WSJ runs it, kind of. They're teaming up with Direct Wines, and other than loaning their name the collaboration isn't clear.
Regardless, if you want to support the WSJ and get something out of it, this seems pretty viable. And hey, maybe it's about time those economic commentators put their money where their mouths are and diversified their portfolios! On the other hand, how many people want to sign up for a wine of the month club during this dire economic downturn?
Read the WSJ-bashing NYT artice here (spoiler: author implies that WSJ readers aren't "effete" enough for wine): (NYT)