In support of the popularity of this project, Radiohead has now released "Reckoner" from their In Rainbows project as stem files as well. These guys are geniuses. Radiohead has created a unique avenue to reach their audience - they give fans a chance to interact with the music in a new way, an organic online community grows as a result of the remixes, and the band still makes money by selling the stems. Everyone wins. Sounds like part of a business model that the music industry is desperately in need of researching.
Monday, September 22, 2008
A Tale Of Two Reactions: Radiohead (And Their Fans) Wins Again
On the complete flipside of how Metallica reacted last week, Radiohead is once again showing that they understand how to interact with their fans. Earlier this year, the UK band released their song "Nude" in separate stem tracks - bass, drums, guitar, vocal tracks separately. Fans could purchase these stems, create their own remixes, and post their new versions on RadioheadRemix.com. Not only would top remixes be awarded prizes, but Thom Yorke and company would listen to the top picks as well.
In support of the popularity of this project, Radiohead has now released "Reckoner" from their In Rainbows project as stem files as well. These guys are geniuses. Radiohead has created a unique avenue to reach their audience - they give fans a chance to interact with the music in a new way, an organic online community grows as a result of the remixes, and the band still makes money by selling the stems. Everyone wins. Sounds like part of a business model that the music industry is desperately in need of researching.
In support of the popularity of this project, Radiohead has now released "Reckoner" from their In Rainbows project as stem files as well. These guys are geniuses. Radiohead has created a unique avenue to reach their audience - they give fans a chance to interact with the music in a new way, an organic online community grows as a result of the remixes, and the band still makes money by selling the stems. Everyone wins. Sounds like part of a business model that the music industry is desperately in need of researching.