Do you think that Ben & Jerry's expected to be making headlines this week? No new flavors coming out, no special announcement, no anniversary...they could have hardly expected to make headlines.
So what happened?
PETA drafted a letter to Ben and Jerry's asking them to stop using cow milk and use human milk instead for their ice cream. They came back with the response of "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child."
This will backfire on PETA
By PETA trying to get Ben and Jerry's to stop using cow's milk, they gave the ice cream makers a very expensive amount of free publicity. All of that free publicity might just briefly spur sales of the ice cream. Just writing about this is making me crave some of the Cookie Dough ice cream....