I love Kit Kat's new ad campaign "Kit Kat Chunga." Chunga is basically Jenga, but with Kit Kats instead. The five videos they have posted on YouTube are hilarious.
While it is a creative campaign, you have to keep in mind one question: will it sell Kit Kats?
Probably not. It will put the Kit Kat name back in the head of consumers, but I don't see it creating the desire to buy Kit Kats.
Anyways...check out one of the videos below:
