Twitter can be a great site for Newspapers. They can also be incredibly boring and bland. What separates the two? A real person.
The best news source I have seen on Twitter: SunTimes
I won't name the worst one, especially since we pitch to it, but it spews out about 5 tweets at a time with links to their news stories. Some of the links don't work. They don't follow anyone. It is merely a way for them to send out links to their stories.
Now why is SunTimes so great?
They are a real person. They follow people back. They engage in conversation. They ask for opinions. They are connected.
Individual reporters on Twitter realize this, so why don't the newspapers get it?
