Burger King ads have been terrifying me ever since they came out with the guy with the head *shudder*. Now they’re taking a new step in advertising by hiring Family Guy’s Seth MacFarlane to advertise. He’ll work on animated clips to be premiered on YouTube, which will ideally draw MacFarlane junkies in to willingly watch commercials. This could be a win-win if it’s pulled off correctly: advertisements that actually draw the viewer in (of their own volition), and no more of the BK king. (NYT)